ABOUT US

MEET THE FOUNDER

MEET THE FOUNDER

I launched Shyr at 23 to shake up beauty, no more copy-paste glam. For me, makeup isn’t about hiding, it’s about owning yourself! bold, fun, and unapologetically you.— Varshikha Jyoti Srivastava, Founder & CEO, Shyr Beauty

Shyr Beauty
Love you, for you

Inspired by the English word "sheer," meaning transparent, "Shyr" reflects our commitment to transparency in beauty.

Shyr Beauty was established in the month of May 2023 and contains the word "Sheer," which means transparent. My difficult experience through the beauty industry served as inspiration for the establishment of a company that values self-love, transparency, and truthfulness. Shyr Beauty is a labor of love that focuses on the soothing properties of cosmetics and mental wellness. We aim to make beauty accessible to everyone by offering high-quality products at reasonable costs. Our goal is to ensure that no one must endure challenges in silence by empowering others to enthusiastically and fearlessly appreciate their own beauty.

Our Vision

To revolutionize beauty by promoting transparency, self-love, and accessibility with high-quality, affordable makeup products.

Our Mission

Our mission is to make high-quality products accessible to everyone, ensuring beauty is inclusive and affordable.

Shyr beauty is a brand under the parent company Moyas Developers Pvt. Ltd.

OUR VALUES

You’re Capable
            Strong
            Grateful
            Radiant
            Cherished
            Loved
            Worthy
            Enough
            Confident
            Lucky